RDI Corporation
RDI Corporation, founded in 1978 in Cincinnati, Ohio, is a family-owned business solutions company that has grown into a powerhouse in customer experience, IT services, market research, and digital support. With over 5,000 employees across 12 locations, RDI has built a reputation for combining the scale and expertise of a large corporation with the approachable, team-driven culture of a family-run organization. Their philosophy, known as “Winning Smart,” is the guiding principle behind everything they do, helping them deliver exceptional results for clients while cultivating a positive and supportive workplace.
At the heart of RDI’s success is its people-first culture. The company emphasizes a framework called ELL Well—“Earn, Learn, Live Well”—which focuses on empowering employees to grow, perform, and thrive both at work and in life. This is paired with a strong Culture of Caring, grounded in the belief that employees must love the company first before customers ever will. This approach fosters loyalty, motivation, and an environment where collaboration flourishes.
RDI has also demonstrated impressive adaptability, particularly during the COVID-19 pandemic. In just weeks, the company shifted from having 5% of its agents working remotely to nearly 90%, all while continuing to deliver high-quality service for clients. Their teams—from IT to compliance and talent acquisition—worked together to ensure a smooth transition, even hiring and training hundreds of new employees virtually. The leadership’s rallying message, “Keep Your Distance, Lose Your Fear, Fight Together,” became a symbol of resilience and collective commitment during uncertain times.
Beyond culture and adaptability, RDI’s services offer tangible business benefits. They are experts in Business Process Outsourcing (BPO), providing companies with scalable solutions to handle customer interactions, seasonal surges, and operational challenges. By leveraging business intelligence and predictive analytics, they help organizations not only manage workload but also transform data into actionable insights that improve customer experiences and drive ROI.
What truly sets RDI apart is its blend of values and strategy. Their core principles—Serve, Impact, Grit, Hustle, and Think—shape their approach to business and ensure that clients receive more than just a vendor; they gain a trusted partner. With their focus on flexibility, innovation, and people, RDI continues to thrive as a leader in outsourcing and customer experience solutions, proving that in today’s business world, “Winning Smart” is about balancing operational excellence with genuine care for employees and clients alike.